Video as a means of communication is becoming more and more common for all sizes of companies. Smartphones, drones and Social Medias makes it very easy for everyone to produce and publish videos, and it makes it possible for companies to act in a much more agile manner and reach a much larger audience than they were able to do in the past.
Preparation and quality is still important
Before creating your first videos, there are a couple of considerations and preparations you should do. Since our specialty is micro-learning campaigns which companies publish for customers, user of products, partners or employees, the focus of this article are the preparations for that purpose. But the same "rules" can of course generally be applied for other purposes.
#1 The duration of each video should be short
Research shows that the ability to learn, for the majority of people, drops significantly, if the videos are too long. The length of each video should be 3 minutes or less to ensure comprehension. In addition you should usually only cover one main topic in each video, and include from a few to 8 videos, not more than 10, in one micro-learning campaign.
#2 The target group
Who is the target group of the video. Is it well defined? It is important that you are fully aware of who you are addressing with the video.
#3 The idea? What do you want to achieve with the video?
The overall learning goal and sub goals of each video has to be defined – what should the learner learn and why? What do you want to achieve with it?
#4 The message
When you have established who and why, you can start looking at how the "message" in the video should be delivered. To ensure impact you need to keep three elements in mind: Is the message up-to-date? Is it relevant for the target group? Is the target group able to identify themselves with the message?
Instead of writing a "long" manuscript, a good and easy framework is to draw a storyboard. Make sure that you cover all the sub goals and mark where they are covered.
#6 The video quality
Since the topics and their learning goals are all now well defined, it is time to start recording the videos. But please consider, that even though it has become easy to record and edit videos, the quality of the videos are still important. If the picture and sound is in poor quality it may very well disturb the learner and have a negative impact.
Increase impact with Quiz and Certifications
Because the goals are well defined it is also easy for you to create quiz and certification questions. Using an interactive quiz with your videos will increase the impact. The number of questions should be kept low.
In the most cases we recommend that a micro-learning campaign includes a test, which can function as a certification with a badge. To increase the impact of the campaign, we recommend to include multiple passing levels, such as a Bronze, Silver, Gold and Platinum level. This can positively motivate the learner to finish all parts of the campaign, and additionally continue trying to learn and understand the topics if they score low. Some will even seek to achieve the highest badge level - and if the results are allowed to be shared, this will be an important part of the gamification effect as well.
How does micro-learning campaigns with videos look like?
On uQualio you can see some examples of micro-learning campaigns.