imc - video eLearning content: produced, customized, off-the-shelf, and consulting
Updated: Jun 23, 2020
At uQualio we are so happy to have onboarded the first partners that can help you with a variety of things related to creating video eLearning on our social mLearning platform.
The first partner we would like to introduce you to is:
We interviewed Dr. Greg Blackburn, Senior Business Development Manager from imc
Can you give a brief introduction about you and your business? imc is one of Europe’s largest providers of comprehensive solutions for technology-enhanced learning, training, education, and staff development. Experts in the areas of training strategy, learning technologies, and eLearning content (both bespoke and off-the-shelf options), we work together as one to provide holistic, as well as tailor-made, eLearning solutions.
With more than 20 years’ expertise, our vision is to educate and empower people around the world to master their professional challenges. Acknowledged research analysts attest that imc has an excellent solution portfolio and plays a leading role in the worldwide supply of innovative digital training solutions in the fields of technology, content, and strategy.
The award-winning imc product portfolio includes learning management (LMS), performance support, and authoring solutions. This is complemented by the conception and creation of customized eLearning content. An extensive off-the-shelf library of over 2,000 hours of exciting learning content completes our portfolio.Our experts in the fields of technology, eLearning content/pedagogy, and strategy work together to provide holistic and customized eLearning solutions for our global customers.
imc supports more than 2,000 companies, public institutions, and educational institutions of all sizes and industries in the planning and implementation of their professional digital training strategies. Our headquarters are in Germany and we have subsidiaries in the US, Great Britain, Switzerland, Austria, Australia, Benelux, Singapore, Romania, China, and the Netherlands. In geographical regions without local offices, imc has a network of strong partnerships.
Please explain what services you offer to your customers. We transform learning into real business success by creating unique learning experiences that unleash the full potential of our customer’s employees. Our services are structured around the following three main pillars:
1. eLearning Content
Training should not feel like training. As a full-service provider, we combine conceptual design, technology, and analytics to achieve the best learning experiences. We offer either 100 % custom content and ready-to-use off-the-shelf (OTS) content.
Video Production: Our portfolio includes the conception and builds of tailor-made 2D, 3D, and live-action videos.
The core strengths of imc’s Animated Video are:
Striking: gets to the heart of complex topics in a few minutes
Vivid: Drawings and animations in colorful comic-style make content more understandable and therefore easier to notice
High recognition value: creates a visual central theme across individual learning units and / or topics – and, therefore, provides a framework for theses learning units
Emotional: Arouse emotions using vivid storytelling – learners therefore also get excited about seemingly dry topics
Short, snappy: learning/promotional units for the meantime. Teach the most important content in just 2 to 5 minutes.
Multiple format delivery: Full HD H264 files for web use (uQualio cloud-based video eLearning solutions, websites, YouTube, Vimeo, Facebook, etc.), or, offline (PowerPoint, etc.).
Mobile: optimal running capability on mobile devices as well.
Experience unique learning journeys. We create customized content that perfectly fits your specific business requirements.
Get to "Wow!" faster than ever before with imc' s off the shelf content. Start quickly by offering your employees a comprehensive ready-to-go training program. Select from a range of categories and options of our off-the-shelf content library.
2. Learning Technologies
Digital transformation, reskilling, and fast living require a different perspective on learning. We create digital training experiences because we are convinced that people and organizations can develop their full potential through further education.
Our award-winning learning technologies consist of:
imc Learning Suite: The Learning Management System (LMS) that can be smoothly integrated into any training scenario and any learning ecosystem. Imagine having a learning management system that learners love using: The imc Learning Suite is based on a user-centric design built for perfect learning experiences. Users decide which learning path to take and how to access it - mobile, online, offline, on the internet, or through an app.
imc Content Studio: The eLearning authoring tool for creating impressive content without programming knowledge. The imc Content Studio authoring tool offers multiple functions to turn your eLearning into an exciting and engaging experience.
imc Process Guide: Performance support for your employees, perfectly suited for all software platforms. Promote acceptance of all software platforms with process-oriented performance support. Enhance software use quality, reduce initial training times, and boost business efficiency.
3. Learning Strategy Consulting
As a training organization, we understand how important training is in reducing resistance and ensuring a project’s success. Based on this, we act as a strategic partner who supports you in the design and implementation of your digital learning strategy.
With strategic consulting, we bring together learning technologies and learning content and
steer them in the right direction for you. We develop your perfect roll-out with you. And not
only technically. We make sure you achieve your business objectives. To do this, we analyze your specific business requirements and take the framework parameters of your organization into account.
Do you have any special areas you focus on? We specialize in corporate Learning & Development, helping companies get the most out of training their staff. As a full-service provider with a focus on all aspects of digital training, we make learning better – by redefining the way we learn. We are experts in strategy, technology, and eLearning content – allowing us to offer holistic and tailored eLearning solutions – worldwide.
Who are your ideal customers? For us, the ideal customer is someone (a company) who can benefit from the tools and services we offer and is open to trying new things (new ways of learning). Several hundred companies - running from small and medium enterprises (SMEs) to state and national government departments, to multinational groups, as well as, training providers and more than 150 universities rely on imc´s products in order to further educate their personnel, students and clients. So, we have digital training solutions that meet the needs of a broad customer range across various economic sectors.
Why should they buy from you instead of the competition? Acknowledged research analysts like Gartner, Bersin & Associates, and Brandon Hall attest that imc has an excellent solution portfolio and plays a leading role in the worldwide supply of innovative learning technologies.
We believe that we are best suited for the following reasons:
Trusted Vendor: You would be working with a reliable and stable partner at your side with more than 20 years of expertise. imc holds an internationally recognized ISO 9001 quality management certificate and has successfully implemented an Information Security Management System that fulfills the requirement of the ISO / IEC 27001 standard.
Innovative Vendor: we can design and develop innovative visually exciting learning experiences for our customers that will drive user curiosity and motivation throughout their learning journey.
International experience: we have years of expertise with international enterprises, varying subject materials, and skilled at developing engaging and memorable material.
High Quality: We ensure high-quality service delivery and quality control due to proven digital content develop methodologies and processes.
Experienced Supplier: More than 2,000 costumers trust imc worldwide. These include private businesses as well as public and educational institutions of all industries and sizes
What do you like about being part of our partner program and what do you hope to accomplish? We seek a win-win collaboration by being part of uQualio’s partner program. The purpose of our strategic partnership is to ultimately build a strong work synergy, leading to new opportunities, to grow a larger customer base and an increase in revenues for both uQualio and imc. Together we will provide innovative and unique digital training solutions to empower people and organizations!
imc’s longstanding expertise in developing successful learning solutions coupled with uQualio’s deep insights into the local market and its players will lead us together towards the implementation of successful projects, programs, and initiatives.
Being part of uQualio’s partner program gives us the opportunity to learn from uQualio’s local knowledge and expertise with cloud-based video eLearning solutions, whilst uQualio can benefit from the digital training technologies and strategy consultancy skills we can offer.
A win-win-win solution, where imc wins, uQualio wins, and our customers win.
And the last question – How do you make a difference in and to the world?
imc seeks excellence in every aspect of our business and is committed to the principles of corporate social responsibility, sustainability, and environmental friendliness, and to the integration of these principals into our daily activities.
As we believe in training, we also believe in helping students get a start in their working lives. So, we offer students work-placement opportunities and have many of them embedded in our day-to-day functions giving them valuable training/work experience. These students are right at the cusp of what we do every day and can learn from our teams of experts, giving them valuable experience which they can use in their job search and future careers.
Helping the Environment
Also, imc as a provider of learning and educational technologies has a high impact on our customer’s environmental friendliness since eLearning:
saves on paper and ink as forms and manuals for non-computer-based training no longer need to be printed,
eliminates the negative environmental impact of traveling since employees can access online training anywhere,
is used to teach workers how to be ‘green’ at work.
imc seeks excellence in every aspect of our business and is committed to minimizing the environmental impacts of our business operations. In this context, imc recognizes that day-to-day operations can impact both directly and indirectly on the environment. We aim to protect and improve the environment through good management and by adopting best practice wherever possible.
Commitment to Research and Development
Our commitment to Research and Development (through reinvesting 25% of our revenue) has seen imc produce valuable research reports and insights, which we make available to third parties free of charge. This ensures our findings benefit other individuals and organizations, who may not otherwise be able to access this information or be able to conduct this research in-house.
One project example is RHAPSODY - this development aims to analyze and improve the care for people with young-onset dementia (YOD). RHAPSODY also attempts to improve the management of people with YOD, by supporting the people that care for them. The main instrument for this is an educational, web-based, interactive eLearning program. RHAPSODY is a multi-disciplinary European project carried out by eight main investigators from academia and industry as well as patient and carer advocacy organizations.
If you want to see examples of imc's work - take a look at their channel here: