Incorporating a competition can generate engagement, and inspire your employees to excel even further. Learn below how with simple strategies you can make learning fun, engaging, and memorable with proven campaign strategies.
Making eLearning engaging and fun
A common prejudice concerning eLearning is that it is often a dry learning experience and sometimes even boring.
Equipping your employees with information is to empower them. But this information can be presented in a variety of ways. Your employees are often busy, so how can you keep them on their toes during a training course?
At uQualio we have gone to great lengths to inject video-based and gamification tools into the platform so that learning is engaging. but our experience shows that by adding a competition you can keep the user sharply focused and on their toes. Their will to excel, and pass the course, is sharpened because
- they can visually see their process, and
- a competition inspires them to win, which in this case means to complete a goal with excellence.
Use competition eLearning elements
Compete but of course not at all costs - this is not to say that you should use competitive elements for the sake of using them. Like with all eLearning tools you should use them according to the goal of the course.
A useful tip is to consider creating an activation period prior to the competition. This way you can create momentum & let people know what they can be expecting.
Other useful tips to consider:
- Send video-based promotional material, either via mail or social media, that promotes the event on your eLearning platform
- Give a preview of the competitive elements that will be part of the actual training
Consider the competition as part of a larger campaign. A good campaign has a solid strategy behind it with a clear goal in sight, and how to achieve its success. In this case, you want more and more people to sign up, and during the training to keep their interest going.
Here’s how you can define your success:
- What are the goals of the competition in regards to individuals and teams?
- What are they going to learn?
- What do you expect of them?
- How do you define the outcome of the competition?
Define your desired outcome by outlining individual and team goals. It’s important to define these goals in the activation period as to set expectations. Setting expectations is an important part of any campaign.
Burst of energy
While the competitive races are on, it’s important to add a touchstone, or a milestone, in the middle of the competition to boost engagement – or keep the interest going. Think of the competition as a bridge in a song, or the second act in a movie. Add transitional elements to carry your participants towards the end.
Ties can occur in any competition, so consider adding tie-breakers to help determine the winner. Timed quizzes can be an effective tool to get people quickly on their feet. The important thing is to keep the momentum going.
Adding to the communication defined via the activation period, you need touchpoints throughout the competition. During the competition all communication should have a direct Call-to-Action assigned that’s all about the participant:
- What’s in it for the participant and their team?
- What’s in it for their management?
Also, consider how late-comers can participate without feeling left out. You would want the competition to be as open as possible, and not leave anyone out in the process.
Add gamification to engage users, communicate key messages, and more, and keep the competition going.
- Leaderboards to show team-to-team performance
- Group chat
- Badges and trophies
- Competition dashboards
- Thematic elements such as interactive maps that show the progression of the competition
uQualio, for instance, has several gamification elements built-in, and its platform is a perfect place to merge a competition with engaging boosting gamification elements.
Other tips include setting a team structure and aligning your competition with clearly defined team boundaries. You can also exploit friendly rivalry among competitors to add a touch of drama to the competition. Competitions aren’t fun if they’re not a little entertaining.
So far, this is more than enough to start defining a competition strategy and keep things going. Remember, if you’re stuck, and a customer of the uQualio platform, you can always find support when it comes to eLearning and its many engaging elements.