Improved engagement and better effect
Notifications and reports
You deliver content to participants for learning.
With uQualio release 5.0.96 new and improved features for campaign managers were added to the application. Two of them are important when you want to engage your participants and increase the effect and participation rate of your campaigns:
You want to keep the participants engaged with your campaign. First thing is to invite them to join and watch the videos. The invitation is sent to them as email and SMS message, but also appears as a notification on your campaign target page and even on the user’s home page in uQualio. This way you push the invitation through multiple channels to your target audience. A good way to get them on to the campaign and help you deliver the business goal of inviting them in the first place.
On the campaign page your invitation is shown next to the content. Here you post status messages about the campaign or reminders to the user. Every time you publish a notification from the campaign you can use other available channels (user notification, email, SMS).
When your campaign is in progress you need to:
You use reports to do this. Start with a predefined report – either an exception report or a status report.
You want to remind participants that they must join and go through the content?
Your campaign is about to end, and you want to remind participants in progress with the test?
When your campaign is over you can share information with all participants. Pick e.g. report “All users” and send a message about general status and next steps in your program. Or pick the report “Test status” to communicate with the participants who did the test.
Limit your communication? Imagine your campaign is almost over. You want to congratulate participants who scored about 90% in the test? This is easily done from the report “Test status” using Report Filters. Start out in report “Test status”, then pick the column score and enter “>90”. The report is filtered to show only participants with a score above 90%. This is where you send them a notification for the best performers on the test.
Report filters are an effective way to generate a directed target group. Use report “All users” and filter on “manager” in column Role. You’re about to communicate with a subset of your participants.
I have shown how notifications and reports help making you campaign more successful as you engage your participants directly from the campaign page. You can pick smaller participant groups easily using reports and apply filtering and you can pick one or more channels to deliver your message. Using these two effective tools you:
Let me know if you have any questions or suggestions – please use our customer feedback feature.