By Kent Valentin Fallesen, CEO at uQualio
1. Turn your videos into learning
YouTube is increasingly used for a source of tutorials, “how tos” and acquiring skills. Because videos - when kept short with clear messages - are ideal for “bite-sized” learning, which has been proved highly efficient, compared to traditional training courses.
However, watching videos does not automatically guarantee learning. To ensure the optimal comprehension and mastering of the material in the videos, and hence actual learning, you need to add in functionality like practice and social interaction.
With a social learning platform, which incorporates video material, gamification and social sharing you can optimize learning speed and impact.
As a major bonus, the publisher of a learning campaign can follow data indicating the progress of each student and to communicate and facilitate learning based on this data.
2. Offer learning as a 24/7 resource
As with YouTube, we know that users expect accessibility 24/7 – and that goes for learning as well. You can’t make users wait until you have planned next face-to-face course – they want and expect learning on demand. Available online, where and when it suits them. That’s why an online learning platform is the basic conditioning for efficient training.
When you have your online learning platform, you can reap the benefits of effective onboarding, long term learning, marketing and compliance documentation.
Organizations need to adapt to changes – fast. And the larger an audience you want to influence with your training, the more complex it will be. Speed and agility are important factors. Rather than plan and wait for months to facilitate learning material and courses, you want training ready and deployed in minutes.
This is why video material is becoming increasingly popular in training – Video production and modification is within reach for most organizations within a reasonable budget. Basically, all you need is a phone of a certain quality.
With videos, an online, easy-to-manage social learning platform, can facilitate getting your online training up and running in less than 30 minutes.
Don’t have individual e-mail or phone number for each of your employees? Not a problem with a modern, social learning platform. If a person is on a social media – then they can access your platform and receive targeted training segmented by your organization management.
4. The social marketing ‘side effect’ of training
Companies who rely on sales partners like distributors, agents, resellers, retailers, rely heavily on influencing the sales or customer service reps of their partner.
There’s no argument that training is key to ensuring that your partners are sufficiently equipped to sell your product against competitors, but with traditional training courses the process is costly, tedious and simply not efficient, and often not “allowed” by the partner.
Only an online learning platform can ensure that your partners are trained in selling your product in a timely, comprehensible and cost-efficient manner. And it can be argued, that it is beneficial to all parties involved.
When you facilitate online training for partner reps and make them knowledgeable within your product while applying gamification to the process by available badges and sharing of test scores, then they will not only be experts on selling your product – they will also act as promoters of your product when they share their training progress on social media.
5. Trained customers = loyal customers
Customer loyalty is part of the strategy for all successful companies. But probably only a few has taken the advantage of training to accomplish happy users, who become product advocates.
Here’s an example: you’re a software company offering a SaaS tool for supporting business processes. You will probably focus on offering competitive license prices to suit the market. Hence, spending too many resources on customer support is not an option if you want good business despite competitive prices.
So, you want – no, you need – skilled users of your product in order to make good business.
When you train users in using your product correctly and skillfully and are informed about new features, they are more likely to be happy, knowledgeable and cheaper to support.
Add in the social marketing aspect above – you may even have them advocate your product by sharing how great they have become in using your product.
Overall aspects on performance and approach
A modern social learning platform has to perform in such a way, that it is easily accessible, intuitive and easy to use on a smartphone, and has to be based on videos to motivate for more effective learning.
The methods of using shorter videos, exercises, tests, and community gamification are motivating and create high degree of comprehension and combined with dynamic communication with users it can provide maximized impact.
Creating and publising Courses at uQualio became easier, and now all users can try it under a free Trial Account
uQualio — introducing free Trial Accounts and a number of improvements to the admin part of the application
Highlights of the release
uQualio brings new features to let admin users review and adjust the subscription details. Detailed overview can be found in the sections Usage and Subscription. Creating Courses became simpler and faster thanks to the ability to copy the existing Draft Content, and move to publishing in one go.
It is very easy to try all of this for yourself by registering a 14 day free trial account at uQualio:
Main features in uQualio release from September 17, 2018:
Create a free Trial Account from uqualio.com/freetrial
You can create now a free Trial Account https://www.uqualio.com/freetrial.html
It is active for 14 days and deactivates automatically, if you do not activate a paid Subscription before the end date.
On free Trial you have limited access:
We also upload Default Images that will be used in your Courses and on your Site.
You can change all of those standard settings at any time.
All user permissions are revoked when a user deletes themselves
We are GDPR compliant. When the user confirms the deletion, we set all revocable user permissions to "revoked".
All your permissions can be found in User Settings - Permissions
Subscription -- how it works
Admin users can see Subscription details in the “Subscription” tab in Account Settings.
Here you can upgrade, downgrade or cancel your Subscription.
Billing period can be on monthly or quarterly basis – with quarterly being a little cheaper.
If you choose to cancel Subscription, we will send you an email with a confirmation code for verification and confirmation.
If you choose to add more Sites, or the ability to add more users, we will ask you to revise your Subscription plan accordingly.
If you decide to downgrade your Subscription plan, we ask you to deactivate the extra Sites.
Usage – how it works
The quantity of active Sites, published Courses and invited users depends on your Subscription plan.
Under the tab Usage the admin users keep control over the active Sites, published Courses and invited user.
Based on the data, they can plan on whether they are within the limits, or whether they need to change Subscription.
“Save as Version” in the Draft
If you are happy with creating your Content in the Draft and are ready to save it as a Version for publishing, you can do it now from inside the Draft.
“Save as” function in the Draft
If you are creating a Draft, and you know that you will need to reuse its current state for other courses, you can use “Save as” which creates a copy of this Draft.
This will create a copy of the current state of the Draft excluding Versions.
Keep in mind that you cannot copy a Version, and if you make changes to the Draft and save it, you will not be able to access its previous state.
Site Public Page: default "On" for social sharing and address
Sites can be shared now – both by admins and by end users.
The default for sharing a Site is “On”.
Creating and publishing a content in one go
You can go and come back to creating and publishing Courses at uQualio at any time.
But in case you are ready we help you to go through the whole process in one go.
When you are in Versions, you can click on "Create Course", and after you created a Course we will ask you if you are ready to publish.
You don’t have to switch between the sections Create Content and Publish Content to publish your Course in this case.
Improved search for the Versions when creating a Course
When you click on Create Course, you need to pick the Version to publish first.
Now the Versions are easier searchable and are sorted by the date created.
uQualio release from September 17, 2018, is in production on https://app.uqualio.com