By Kent Valentin Fallesen, CEO at uQualio
1. Customer satisfaction
Companies who are in the business for the long run know that the customer experience and satisfaction is crucial to make and keep customers. As sales reps present a product for customers, he or she has tremendous impact on the customer perception of a product. This makes the level of product knowledge for the sales rep your key to making customers love your products. Motivated and skilled sales reps are your strongest competitive advantage.
2. Increase revenue of the profitable products
One of the obvious reasons to train sales reps, is to increase sales. But beyond revenue in general, you can help sales reps focus on selling products with a higher profit margin. Those products are typically more complex to sell, thus the importance of targeted training.
Often sales reps will promote and sell the cheapest products. So, to ensure a revenue increase on the products with the highest profit, sales reps should be trained in product knowledge, value proposition and objection handling. It optimizes ROI, when done right.
3. Competition and mindset
When relying on channel partners, it can be challenging to influence these sales reps and often imposssible to manage their product training - when offering traditional face to face product training courses. With modern learning tools, you have a direct way to communicate, influence and ensure the right level of product knowledge - which benefits both your company and your channel partners.
Competition will always be present. The customer can choose a different product from a competitor or a cheaper product, if the sales rep isn’t sufficiently knowledgeable about the benefits of your product versus competition. And from a channel partners perspective, the customer might go to a competitor of theirs, if the customer didn't get the experience they expect from the sales rep.
From a manufacturer’s perspective, when using channel partners, typically the partners represent several different competitors. And the dynamics are here quite simple, the sales rep is likely to promote the products they know the best. Your ability to ensure product training determines how predominant your product is in your sales reps mind. And that’s where the battle is won in with the customer.
And if you include gamification based on the learning results into the equation, it can increase the impact even further.
uQualio - admin users can control the name of the sender in the SMS and invitation email via Account Name, and end users can delete their accounts themselves
Highlights of the release
uQualio brings new features to let admin control what the end users will see as the name of the sender in the SMS and the invitation email for the Course with private access. Also, admin users can benefit from improved naming for the system features and get more things pre-filled for them. End-users get the ability to easily delete their accounts at uQualio themselves. The contact details from the deleted users account can painlessly be re-used for registering new users. That helps e.g. when different persons can use the same corporate email or phone over the different periods of time.
Main features in uQualio release from September 3, 2018:
When a user is deleted their email and/mobile number can be reused
When a user is deleted, their email and phone number can be used for registering a different user.
We adopted this practice for the sake of our admin users, who might need to use one and the same phone/email for different users when inviting them to a private Course.
So first we check for duplicates – whether the same phone and/or email is registered with different people.
And then we check whether all those users are active. Only in this case we notify the admin on the mistake in the invite file.
“Invite” becomes “Send invites” to avoid confusion
Admin users can invite learners to the private Course via invite file – handy for a long list of people.
Another option is to invite a single user via button “Add user” – handy when you have only a few users to add to your Course.
To avoid confusion between those two options – “Invite” and “Add user”, we renamed “Invite” to “Send invites”.
Account Name as the sender in SMS and email to build more trust for learners
For our larger clients with many product lines, it is important to have the company or product name as the name of the Site. The name of the Site is shown on the page with all Courses from this publisher - on the Site Home.
At the same time, the end users must understand which entity is behind the invitation message. This builds trust as the user shares his personal data when accepting an invite.
That’s why now the Account Name of the publisher is shown as a sender’s name in the SMS and email that the invited end users receive.
Name changed for the link to all the Courses from a publisher
We talked to our users and seems that they would like to refer to the list of their published Courses as “Academy”. So now the link is named e.g. “uQualio® Inspiration Academy” instead of “More from uQualio® Inspiration”
Address gets pre-filled to Site from Account
We noticed that quite often our clients have the same address both for their Account contacts and Site contacts.
So now we pre-fill automatically the Site address with the one written in Account.
Users can delete themselves
If you decide that you do not want to have your uQualio account anymore, you can delete yourself via the new tab “Delete user” in User Settings.
We ask you if you are sure that you want to delete your account, and to avoid any mistakes you need to enter a confirmation code that we send to your email.
User top menu – improved visual style
We made visual improvements to the top navigation menu - now you need to tap on user picture on top and you will see three sections that can navigate you to “My profile”, “Settings” and “Sign Out”. This especially improves mobile version where less space is available to the user.
uQualio release from September 3, 2018, is in production on https://app.uqualio.com
Added preview of the Content Versions, introduced error-free Practice flow and buttons that guide end-users through the Course
uQualio – admin users can compare Versions, and end users get guided through the Course
Highlights of the release
uQualio brings new features to let admin users see and compare different Content Versions before they get published. End users get error-free journey through the Practice, and get guiding buttons "Start/Next/Train" again that move them to the relevant parts of the Course - especially useful in an interrupted learning session.
Main features in uQualio release from August 20, 2018:
Better overview of the Versions
Admin users can compare now different Versions of the Drafts with the help of “Show version” link.
This can be done from inside the Draft, or in the separate menu tab Versions.
And if an admin user finds out that a Version needs editing, then they can click “Go to draft” link.
Then they will be redirected to the Draft this Version is created from.
Please mind that a Version cannot be changed. You make changes to the Draft and create a new Version with the changes included. You can change the status to “inactive” for the previous Version to ensure it is not used for new Courses.
Better navigation and messaging for newly invited users: they receive notification in the messages with the invite to the Course
When you invite users to a Course which Publishing Settings were set to “Public”, either via an invitation email or a button “Add user”, the users receive an invitation email with a link to the Course.
When they click on that link, first they see an “Activate Account” box, where they must enter a password to their uQualio account and their uQualio profile is created automatically. Right after they set a password, they land on the Course Page they were invited to.
For even more convenience we also send now a message with the invite to the Course, which shows up in User Notifications under the bell icon.
And of course, the user can track all their activities and messages in User Home.
Better Sign In flow for existing users that were invited to a new Course
If an admin user invites the same users to a new Course, our system will recognize them and offer them to Sign In.
Improved Practice navigation to save clicks and reduce unnecessary competitiveness
We had some confusion with the Practice in the past, where users considered it to be the real testing with results.
That’s why we decided to let our users try as many times as they need to answer correctly.
We tell them that the answer was not quite right until they answer correctly.
Then we move them automatically to the next question.
In such a way the users do not need to click “Next” to move to the next question next time, and they get a 100% right result at the end.
However, if the user does not want to go through the Practice, they can always use the “Close” button. Naturally, in such a case their score in Practice will not be 100%.
Better user experience when clicking links to Course from an expired Site
If your Site is not active on uQualio anymore, and the users will click on the old links to your Courses, they will not see an error page. We show a page that notifies “Site is not available anymore”.
Easy to start and easy to come back
We made a series of improvements to help our new user to start the Course and then resume it effortlessly when they want.
Now when a user access a Course for the first time, they get to see the button “Start”.
When they click on it, they are moved down to the first video and it begins to play.
If there is a Practice, they take it.
After that the button changes to “Next”.
If the user clicks the “Next” button, he moves to the next video they did not see yet.
This is especially helpful if the user interrupts the session and gets back to the Course some time later. All they have to do is to click the button “Next” and they are at the relevant video.
After the user saw all the videos and taken Practice, the button changes to “Take test”.
And after the user has taken Test, the button changes to “Train again”.
If the user clicks on “Train again”, they are starting the Course again from the first video with the button which is called now “Start” again.
uQualio release from 20 August, 2018, is in production on https://app.uqualio.com
Better understanding of which part of content will be visible to the end users and a more complete overview of the Course's availability
uQualio – easier publishing and precise understanding of the Course's duration
Highlights of the release
uQualio brings new features to make the publishing of the Course easier via introducing titles that will only be used for publishing, so that the admin users are in no doubt what will be shown to the end users. The end users will benefit from getting the precise date and time for which the Course is available.
Main features in uQualio release from July 29th, 2018:
Less names to worry about – “Title”, “Subtitle” and “Description” are used for publishing
When admin users create content, they often need to have separate names for internal use – to sort the things in the system, and for external use – the name of the published content that appears as the name on the Course Page.
An example is a content draft named “Safety Training version 6 with new videos” internally and “How to use fire extinguisher 2.30 ABC” externally, on the Course page that the users see.
To minimize mistakes and to help our admin users be sure what name appears where, we introduced “Title”. “Title” is used when published, so this is the name your users see on the Course Page.
The users also see the “Subtitle” and “Description” published on the Course Page.
The rest of the names are for internal use only.
We introduced autofill, which means you only need to type in “Title”, “Subtitle” and “Description” once – when creating a Draft. They automatically appear in other relevant places in the system, when you use them for courses.
But don’t worry – we also cared for that you can edit those three things when creating a different Content Version, and when you create and publish a Course.
More control over what the end users will see on the page of the Course which is not available
A Course with Publishing Settings set to “Private” was sent out via link to users. The Course’s end date is in the past, but the Course is still active (not set to “Off”).
If one of the invited users uses the link to the expired Course, then the user will see a Description of the Course, but not it’s videos and questions.
A Course with Publishing Settings set to “Private” was sent out via link to users.
If a Course was set to inactive - “Off”, regardless of the end date, then the invited users who will use the link will see a page with the message “Link is not available or defined”.
A Course with Publishing Settings set to “Private” was sent out via link to users and the Course’s has not yet began – it’s start date is set to some date in the future.
Then the invited users will see a Description of the Course and a countdown, which shows the time left before the user can get access to the videos and questions.
Help users to plan their time when taking the course
Before you begin to watch a video, it is relevant to know how long it is and if there any practice questions to the video.
That’s why we added description lines next to the videos.
The user can find detailed description including contacts of the publisher (if they were made public).
If the publisher chooses to make other courses available, the user can conveniently find them by clicking on “More from …" on the Course Page.
We also added the description lines next to the other publicly available Courses from this Publisher on the Site home – so that now the users can see the duration of videos in the Couse, the number of questions included, its language etc.
Precise understanding for how long the Course continues
We already let the users know for which period the Course is available – we added this information automatically in the email that the invited users receive. We understood that sometimes it is also important to for a user to be able to see till which time of the day the Couse is active, not only the date. So now we also add this to the invitation email.
Matching colors to improve visual style
We have matched colors to our branded style in some places of the system, like the top navigation bar and User Home for a more coherent and sleek view.
uQualio release from July 29, 2018, is in production on https://app.uqualio.com
Clearer overview of the publishing options for admin users and enhanced engagement for anonymous users taking a Course
uQualio - clearer overview of the publishing options - Who will see it?/Where to show it? and more personalization for end users
Highlights of the release
uQualio brings new features to make it easier for the admin users to keep track of the publishing options of the Course. The end users will get more personal experience via seeing their email and picture in the Sign In box.
Main features in uQualio release 5.0.148:
Publishing options – added description lines to simplify overview
Your Courses on uQualio are published with different publishing settings.
The two main publishing settings are:
You have two options for “Where to publish?”:
You have three options for “Who will see it?”:
Admin users see which publishing options were chosen with the help of the text (public/protected/private) and the icons.
Improved navigation for customers with multiple Accounts and Sites
Some of our clients have more than one Account and Site.
When you add a new Account a new Site with the same name as the Account is automatically created.
Each of your Accounts can have multiple Sites. You can always see your location in the system using the drop-downs for Account and Site and use them to move between accounts and sites.
The drop-downs sort items alphabetically and the autofill function will help you when you begin to type in.
If you have only one Account and one Site, then you see those as simple text lines.
In cases with multiple Accounts and Sites for it is important to choose the right Account when they Create Content.
(Please mind that when Content is created, it does not depend on the Site, only on the Account.)
And it is important to choose the right Site when you Publish Content.
That’s why we made it a must that when an admin user clicks on Create Content tab, they need to first actively choose which Account they will use.
And when an admin user clicks in Publish Content, they must first actively choose a Site.
Cleaner overview of the Content with sorting by Active/Inactive/All
To protect the history of your content you cannot delete content, which has been used. To hide content, you use the button “On/Off”. This makes your content inactive. In order not to clutter your view, we default the content that you get to see to Active. You can find the rest by sorting it by Active/Inactive/All.
More personalization – we remember our users
When a registered user signs in, in the Sign In box we show the user’s email and picture – a small token of attentiveness to our users.
Improvements to the Badge – relevant links added
We love when uQualio users share their Badges. Now we added personalization and links to the Badge that will be shared.
Right on the Badge there stays now the user’s name – if the user wrote it in the User Settings under Display Name. We can show also the user’s profile picture - if they uploaded it previously in User Settings.
Badge also links to the Course in which this Badge was achieved, and a link to other available courses from this publisher.
Improved engagement for anonymous users
If an anonymous user accesses a Course page, they can quick and easy sign up with a red Sign In button on the top right.
uQualio release from July 9, 2018, is in production on https://app.uqualio.com
We have been working hard this summer to improve and simplify uQualio®
Now we have made six Inspiration Cases to demonstrate how the uQualio® Learning Universe makes sense for your business.
We hope you will find it valuable to show your videos and remember you can ask for a free trial.
If you do not use videos yourself then maybe you know someone that do - please share.