A combination of videos, bite-sized learning units, interactivity and gamification are four must have elements in modern online learning 2019!
By Lone Tjustrup Olufsen, MarCom Consultant, lto@uQualio.com
Videos, bite-sized learning units, interactivity and gamification
Founded on the newest insights and research within learning innovation, it’s clear that bite-sized learning units, that offers short video instructions and have elements of interactivity, is a strong guarantee for the highest possible learning effect for multiple types of learners – academic as well as non-academic. In addition, as a producer of learning content, the bite-sized educational approach with short videos, makes it extremely easy and fast to create and edit content. Finally, a video combined with engaging gamification elements can make it even fun to learn – learn faster – and increase impact even further! As a learning professional you will most likely be dealing with busy time-pressurized learners who are trying to manage their business affairs while taking a course and the bite-sized approach makes it more attractive for your learners to learn.
Micro-learning – the latest buzzwords
In the eLearning and instructional design realm, Micro-learning is the latest buzzword. Micro-learning refers to an educational approach that offers bite-sized, small learning units with just the necessary amount of info to help learners achieve a goal1. According to the Journal of Applied Psychology, learning in bite-sized pieces makes the transfer of learning from classroom to the desk 17% more efficient. Because each chunk of learning content addresses only 1-2 learning objectives. Traditional courses yield 4-5 learned take-aways1.
Video is an essential learning technology
For decades videos have proven to increase learning and appeal to a diverse group of learners. Today we have very good evidence for how to create a video to improve learning. Maybe the biggest empirical study to date with data from 6.9 mil. video watching2, shows that less than 6 minutes is the optimal length for instructional videos. At 5 minutes the video watching begins decreasing. Another newer study showed that the value of video for learning effectiveness was contingent upon the provision of interactivity. Students in the e-Learning environment that provided interactive video achieved significantly better learning performance and higher level of learning satisfaction than in other settings3.
All in all, video is an essential learning technology; Listening and watching instead of reading, videos support different learning styles and are especially good for non-academic learners. But the videos need to be designed the right way.
uQualio® — a new "WYSIWYG" Content Editor
Highlights of the release
uQualio® brings new features to improve user accounts' safety and a great leap forward in improving admin user experience with a new Content Editor:
Main features in uQualio® release from December 11, 2018:
Multiple log in attempts - redirect to "forgot password" and block user for an hour
We care for the safety of user accounts at uQualio®. That’s why we added additional features that restricts multiple log in attempts to prevent unauthorized access a user account.
"What You See Is What You Get" content editor
“What you see is what you get”
We have made a great improvement: now admin users get “what you see is what you get” Content Editor. That means that creating content looks almost exactly like the published Course. No more guessing where images are used and where the different descriptions are located. The layout is intuitive, which makes it much easier and a more pleasant experience to create Courses.
All changes are autosaved, so no need to worry that your progress will be lost.
NEXT button for publishing
If the admin user wants to publish a created Course right away, it can be done via the Next button. As always, it is as well possible to save a Draft as a Version and publish it later.
Question Editor: added "recommended characters" message
Because we care very much for a user-friendly mobile Course, we added a few recommendations on how to create a Test that looks good on mobile.
For example, an admin user is notified that the questions and answers are too long to look good on mobile and that we recommend keeping within a certain amount of characters.
Not possible to have empty Default Images
It is important that the users don’t get to see a Course with a missing Cover Image etc. That’s why we will always show standard images unless the admin user decides to change them. It is possible to replace an image, but not possible to delete it.
Added support of more languages for the Courses
We are internationally oriented and added a batch of new languages that the Courses can be created in. At the moment we support English, German, French, Danish, Swedish, Norwegian and Spanish languages.
uQualio® release from December 11, 2018, is in production on https://app.uqualio.com
uQualio® - New Test design and admin users can remove invited members from a Private Course now
Highlights of the release:
uQualio® brings new features to improve the end user experience by making Test design look more visually attractive and easy to navigate. Admin users will enjoy a number of improvements, including:
Main features in uQualio® release from November 27, 2018:
Taking Test became a nicer visual experience
We have made many improvements to the design of the Test.
Now it feels nicer when you take a Test on your computer. The elements have been evenly centered, which makes it easier to visually focus and navigate through the questions.
It is also more convenient to take a Test on mobile, as you would not need to scroll down for the navigation buttons.
We added a small welcome message with the name of the Course on the top of the Test. That will make the user more comfortable to understand where they are when they get moved to the Test page.
We have also added a friendly message that the users don’t have to worry and that they can retake the Test.
Practice button will move the user down to the question
A small, but nice improvement that saves the user some scrolling: now when you watched the video and click on the Practice button, we automatically move you down the screen to the Practice question.
Notifications for the admin users
We have added a few useful notifications for the admin users. Now if you were assigned a role as an Account Manager, we will notify you through the email.
Also, if you have added a user to a Course via Add User button, you will receive an email notification when the user accepts the invitation. This will only happen if the user was added with the Add User button, and not with the help of the Invite file upload.
You can remove the invited users from your Private Course
We have added a very important feature for an admin user to control the invitations to private Courses. Now if some invited users should be removed from the Course, you can do it if you click on the Members list attached to the published Course.
The removed user will not be able to access the Course anymore and will not receive any other notifications from the admin user – for example, if the admin user decides to re-send the invitations once again.
Standard pre-filled invitation message
When you publish a private Course, you need to have the invitation message with the link to the private Course. We have pre-filled a standard text for this invitation message that has all the needed info and a simple instruction on how to take the Course.
You can still manually edit this message of course afterwards, but generally this is a great time saver for those who want to publish their Courses right away.
When the Course is published, the user is redirected to Publish Content
A small, but useful detail: you can publish a Course right after you created it in the Create Content menu.
When you are through with the publication dialogs, and your Course is published, we will move you automatically to the menu Publish Content.
Upgrade dialog if you want to send SMS under the Trial subscription
If you are under the Trial Subscription, you cannot communication with your users via SMS, since SMS is charged separately from the Subscription fee.
If you wish to add SMS to your Trial Account, you will have to upgrade it to at least Starter´Subscription.
uQualio® release from November 27, 2018, is in production on https://app.uqualio.com
More pre-filled fields for the admin users and an error-free flow for resending the invites for a Private Course
uQualio — more pre-filled fields for the admin users and an error-free flow for resending the invites for a Private Course
Highlights of the release
- uQualio brings new features to make creating and publishing Courses as simple and fast as it can be.
We generate automatically four standard Badges so that the admin users can concentrate on creating the Course content. We also pre-fill the name of the User Group Name - now publishing Courses at uQualio became even easier.
- Publishing Private Courses requires sending and sometimes resending the invites — we made sure that this process is error-free by notifying the admin if any new users were added.
- Subscription in Account Settings now has the field Primary Contact, used for billing — to make sure that the invoices come to the right email address.
Main features in uQualio release from October 29, 2018:
Better design for the achieved Badge
We improved the Badge design that the users see after they finish the Test. The more elaborate design of the Badge creates a better feeling for the user looking at their achievement.
We also remind the user that they don’t need to stress and can Retake Test or Train Again.
When the invite message is resent, the admin can choose all or only new users
If you choose to publish a Private Course, then as a final step you send the invites to the users in your invite file (or to the users you’ve added via Add User button).
You can always add more users along the way after the Course has been published.
When you click on the Send Invites button this time, we will ask you if you want to resend the invites to the all users or to new users only.
Also, if you wish to resend the invites once again, without adding new users (for example as a reminder), then we tell you that no new users are added and ask you if you want to send the invites once again. By this we make sure that you don’t do accidentally an action you did not plan.
Automatically pre-filled User Group Name
We reduced one more field for the admin user to enter about when publishing a Course. Now the User Group Name is generated automatically from the Course Version Name, and to avoid confusion has its type mentioned later in the brackets - Public, Protected or Private. If you want a specific name of the User Group, you can easily edit it when you Publish.
Four standard Badges created when a new Content Draft is made
We think that our admin users have enough work taking care of the great content on the Course. To reduce the number of things they to do, we generate four standard Badges:
The names of the Badge are translated according to Content language. That’s why you need to pick the Content language when you create a new Draft.
We will ask you if you want to generate new Badges if you change the language of your Content at a later stage.
Primary Contact used for invoicing
We added a new drop-down field Account Settings – Subscription which is called Primary Contact. It is used as the email address for billing. It is automatically preset to the email which was used to open the Admin Account at uQualio.
The Primary Contact can be changed. The drop-down shows the list of the available emails, which all should be already registered uQualio users. If the necessary email is not there, then it must be added in Account Settings - Admins.
Move the Copy button to the list of Content Drafts
We moved the Copy button from inside the Content Draft to the list of Drafts. This makes it easier for users who want to copy the Draft after it’s been created.
uQualio release from October 29, 2018, is in production on https://app.uqualio.com
uQualio — improvements for achieved Badges and for payment
Highlights of the release
- uQualio brings new features to make the achievement of a Badge after taking a Test a more rewarding experience. The Badge's improved design makes it more desirable to keep and share with others.
- All new users will receive a short guiding messages on how to use the system to their User Notifications. Also the first achieved Badge is also bringing a congratulating message with a short instruction.
- Admin users can enjoy the benefits of a number of small improvements to the Create Content part of the system, as well as an easy payment process.
Main features in uQualio release from November 13, 2018:
New users have a welcome notification on their page when they access the page for the first time
We try our best to make it easy to take the bite-size courses. As a part of this journey we send a new user a welcome message with short description and links of how to use the system.
Mobile login: keyboard includes @ symbol
Signing In on mobile has become a little easier for the user – now the mobile keyboard includes the @ symbol right away.
An anonymous user can keep the Badge when signing up afterwards
An anonymous user who accessed a Public Course, took a Test and achieved a Badge can easily add their name to the Badge and save it for the sharing purposes later, together with a short instruction on how to share the Badge. All you need to do is to Sign Up!
Minified Badge images are rectangular now
The small Badge images that can be seen on the Course page or in the list of achieved Badges at User Profile now are displayed as rectangular. We listened to the users’ feedback and it seems that the rectangular shape is more flexible in showing what is on the image than a circle.
Add to all "share on social media" elements description of what is being shared
Sometimes when the page has many elements, it can be confusing which part the “share on social media” is referring to. That’s why we specify each time what it is exactly that is being shared.
User Settings - link removed from below the user picture box
To avoid duplication, we removed the link to the User Settings from under the box with the user picture. User Settings can be accessed now from one place – by clicking on the User Picture in the top navigation bar.
Default frame for the achieved Badge
If the achieved Badge is not one of the four automatically generated frames (Platinum, Gold, Silver or Bronze), then it is displayed in a neutrally-colored frame.
Course Description can be found now as a section under the videos
To improve navigation in the Course, we moved Course Description to lie below the videos.
Buttons under the video made bigger on mobile
A small thing that bring a big user experience improvement: buttons related to video navigation are made bigger on mobile so that they are easier to tap with a finger.
Logo on Site Public Page has a white background
Based on user feedback, we replace the transparent background for the Logo image on Site Public Page to be a non-transparent white background.
Share Profile: text depends if you share your own profile or another user’s
You can safely share someone else’s or your own uQualio profile: the text will be adjusted accordingly.
"Add video name" moved
We made some changes to adding video links – now the video name should be entered before the video is added. If you want to add the video teaser, you will have to click on the video after it was added.
Payment process made easy – if you want to start, upgrade or downgrade your Subscription.
Show Help option in the Question editor: "from"/"to" changed to "from"/duration” in seconds"
Based on user feedback, we changed the setting time for the Help in Practice to “from”/duration in seconds”. That means you can write the start of the Help in the “from” field and then write for how many seconds the video should play in the “duration in seconds” field.
Video topic: not possible to opt out of “include video in Practice”
With uQualio you can publish videos with or without Practice/Test questions.
Questions are added to the video, and you cannot publish questions out of the video context.
We made the change because we see uQualio primarily as a video learning platform, and not only an assessment/testing platform.
To be consistent, we removed the check-box “include in Practice” from the video settings. That means that the Course must include at least one video, and then optionally some Practice/Test questions.
You can opt to include the video in the Test as well, that’s why we left the check-box to “include the video in Test”.
Achievement page: change the font size of the Badge depending on number of characters
We improved the design for the achieved Badge and it makes sense that the Badge name should have a reasonable length to fit nicely in the Badge.
We have made tests and come up with maximum number of characters allowed for the Badge name to be 30.
We have added some coding that will adjust the size and the location of the name in the Badge depending if it is 15 characters long or all 30. This way it always looks nice.
Added SMS balance amount to the Usage tab in Account Settings
It is important to keep track of the SMS usage, that’s why we added this information to the Usage tab in Account Settings. The balance shows opening balance for the period, postings and a closing balance in EUR. Please mind that you will normally need to refresh the page to see the latest info.
uQualio release from November 13, 2018, is in production on https://app.uqualio.com
uQualio — better user experience when practicing and taking Tests, and Subscription related improvements
Highlights of the release
- uQualio brings new features to make the process of practicing and taking Tests easier and more effective with the help of redirecting the user to the precise part of the Practice/Test at the given moment.
- Admin users, among other things, will get a simplified one click procedure to upgrade the Subscription level in case the action requires a higher Subscription.
- Also, we've added a shortcut to publish a Course from the Versions tab and created a special page for video troubleshooting.
Main features in uQualio release from October 15, 2018:
Show Help: user gets moved automatically to the video and then back to the question
When the user clicks on Show Help inside the Practice section, we automatically move the user to the video and it begins to play at the designated time. When the time of the help finishes, we move the user back down to the Practice section.
Video is marked by its number in the list
Now the Course videos are marked with their order number in the format “x/y”. When the video is seen (and the Practice taken) we mark the video with a check mark.
When the user answered all questions we ask if they want to finish the Test
User can navigate through the Test questions either clicking on the question number or using the buttons Next and Previous. These buttons will navigate the user through the unanswered questions. When all questions have been answered, we ask the user if they want to finish the Test.
At this point the user can either submit the Test results, or get back to the Test questions, for example in order to change some answers.
User can interrupt and continue the Test at any time – we will save the progress.
It is also possible to finish the Test at any moment via the button Finish.
And you can retake the Test as many times as you want!
Anonymous user can keep and share Badges
We made it easy for anonymous users to keep their achievement: they just click on Sign Up and we create a uQualio profile with the achieved Badge already there.
The user gets their name on the Badge and can share their achievement.
Access to content from banned or suspended accounts is not possible
If an Account gets banned or suspended for the violation of the Terms – for example, for distributing illegal content – we shut down access to any content published on this Account.
We ask to upgrade Subscription if the action requires a higher plan
When the admin user reaches a limit under the current Subscription plan and tries to perform an action that requires a higher plan, we offer to upgrade the Subscription. Our Subscription plans can be found here.
Trial Account — we show dialog to upgrade Subscription when user tries to publish Protected or Public Course
Under the Trial Account you are only allowed to publish Private Courses. If you click on another type of Course’s Publishing Options, we will ask you if you want to upgrade the Subscription to use these Course types.
Publish content shortcut from Create Content Version based on subscription level
For the users that have one Site only we added a shortcut to publish: they need choose any Version in the Versions overview tab, and just click on Publish.
/check-access for video play troubleshooting
In case a user experiences some difficulties with playing the videos, we made a special page to check where the cause may be located.
Tabs Users in Account Settings and Site Settings
Admin users have a list with all users on their Account and Site. The lists show all active users who have accessed a Protected Course or been invited for a Private Course and who have give permissions for the Account to contact them.
Save as Version: reduced steps
We removed an extra click to save the Draft required before to save as a Version.
Now if the user clicks on Save as Version, we save the Draft in the background automatically.
By Kent Valentin Fallesen, CEO at uQualio
1. Turn your videos into learning
YouTube is increasingly used for a source of tutorials, “how tos” and acquiring skills. Because videos - when kept short with clear messages - are ideal for “bite-sized” learning, which has been proved highly efficient, compared to traditional training courses.
However, watching videos does not automatically guarantee learning. To ensure the optimal comprehension and mastering of the material in the videos, and hence actual learning, you need to add in functionality like practice and social interaction.
With a social learning platform, which incorporates video material, gamification and social sharing you can optimize learning speed and impact.
As a major bonus, the publisher of a learning campaign can follow data indicating the progress of each student and to communicate and facilitate learning based on this data.
2. Offer learning as a 24/7 resource
As with YouTube, we know that users expect accessibility 24/7 – and that goes for learning as well. You can’t make users wait until you have planned next face-to-face course – they want and expect learning on demand. Available online, where and when it suits them. That’s why an online learning platform is the basic conditioning for efficient training.
When you have your online learning platform, you can reap the benefits of effective onboarding, long term learning, marketing and compliance documentation.
Organizations need to adapt to changes – fast. And the larger an audience you want to influence with your training, the more complex it will be. Speed and agility are important factors. Rather than plan and wait for months to facilitate learning material and courses, you want training ready and deployed in minutes.
This is why video material is becoming increasingly popular in training – Video production and modification is within reach for most organizations within a reasonable budget. Basically, all you need is a phone of a certain quality.
With videos, an online, easy-to-manage social learning platform, can facilitate getting your online training up and running in less than 30 minutes.
Don’t have individual e-mail or phone number for each of your employees? Not a problem with a modern, social learning platform. If a person is on a social media – then they can access your platform and receive targeted training segmented by your organization management.
4. The social marketing ‘side effect’ of training
Companies who rely on sales partners like distributors, agents, resellers, retailers, rely heavily on influencing the sales or customer service reps of their partner.
There’s no argument that training is key to ensuring that your partners are sufficiently equipped to sell your product against competitors, but with traditional training courses the process is costly, tedious and simply not efficient, and often not “allowed” by the partner.
Only an online learning platform can ensure that your partners are trained in selling your product in a timely, comprehensible and cost-efficient manner. And it can be argued, that it is beneficial to all parties involved.
When you facilitate online training for partner reps and make them knowledgeable within your product while applying gamification to the process by available badges and sharing of test scores, then they will not only be experts on selling your product – they will also act as promoters of your product when they share their training progress on social media.
5. Trained customers = loyal customers
Customer loyalty is part of the strategy for all successful companies. But probably only a few has taken the advantage of training to accomplish happy users, who become product advocates.
Here’s an example: you’re a software company offering a SaaS tool for supporting business processes. You will probably focus on offering competitive license prices to suit the market. Hence, spending too many resources on customer support is not an option if you want good business despite competitive prices.
So, you want – no, you need – skilled users of your product in order to make good business.
When you train users in using your product correctly and skillfully and are informed about new features, they are more likely to be happy, knowledgeable and cheaper to support.
Add in the social marketing aspect above – you may even have them advocate your product by sharing how great they have become in using your product.
Overall aspects on performance and approach
A modern social learning platform has to perform in such a way, that it is easily accessible, intuitive and easy to use on a smartphone, and has to be based on videos to motivate for more effective learning.
The methods of using shorter videos, exercises, tests, and community gamification are motivating and create high degree of comprehension and combined with dynamic communication with users it can provide maximized impact.
uQualio — user permissions and effortless Free Trial creation
Highlights of the release
uQualio brings new features for an effortless creation of a free trial account at uQualio and helps admin user to fill in the required Account information when users decide to activate the Subscription.
Improvement of the process when the learners (users) give the permission to the Publisher to access their results and monitore progress when they access a Course and future courses. Access is given the first time a user accesses a course of the publisher.
Main features in uQualio release from October 1, 2018:
Create new account under Free Trial — simplified the information to enter in the first step
You only need to write your email, an Account name and agree to the Terms. That’s it!
Your Trial Account at uQualio is created and you are free to create and publish Courses on trial basis.
You can register your Free Trial at www.uqualio.com/freetrial.html
"No courses available at the moment" on Site Home
Before we showed an empty page if the publisher decided not to make any Courses available. Now we added a message "No courses available at the moment" so that the learners can see the current list is empty.
Learners give permission to the Publisher
When a learner accesses the Course page for the first time, we show them a message box to give permissions to this Publisher to view their data.
The box is only shown once for any Courses from this Publisher.
Learners can see the list of corporate permissions they have accepted under the Permissions tab in User Settings.
The learners can revoke their permission here.
Activate subscription: Ask admin user for more Account/Site information
We pre-fill most of the fields in Account and Site Settings when a user creates a Trial Account.
When a user decides to activate subscription from a Trial Account, we ask them to fill in the missing data to their Account and Site Settings. This is not a prerequisite to activate the Subscription and is just a reminder for the admin user.
uQualio release from October 1, 2018, is in production on https://app.uqualio.com
Creating and publising Courses at uQualio became easier, and now all users can try it under a free Trial Account
uQualio — introducing free Trial Accounts and a number of improvements to the admin part of the application
Highlights of the release
uQualio brings new features to let admin users review and adjust the subscription details. Detailed overview can be found in the sections Usage and Subscription. Creating Courses became simpler and faster thanks to the ability to copy the existing Draft Content, and move to publishing in one go.
It is very easy to try all of this for yourself by registering a 14 day free trial account at uQualio:
Main features in uQualio release from September 17, 2018:
Create a free Trial Account from uqualio.com/freetrial
You can create now a free Trial Account https://www.uqualio.com/freetrial.html
It is active for 14 days and deactivates automatically, if you do not activate a paid Subscription before the end date.
On free Trial you have limited access:
We also upload Default Images that will be used in your Courses and on your Site.
You can change all of those standard settings at any time.
All user permissions are revoked when a user deletes themselves
We are GDPR compliant. When the user confirms the deletion, we set all revocable user permissions to "revoked".
All your permissions can be found in User Settings - Permissions
Subscription -- how it works
Admin users can see Subscription details in the “Subscription” tab in Account Settings.
Here you can upgrade, downgrade or cancel your Subscription.
Billing period can be on monthly or quarterly basis – with quarterly being a little cheaper.
If you choose to cancel Subscription, we will send you an email with a confirmation code for verification and confirmation.
If you choose to add more Sites, or the ability to add more users, we will ask you to revise your Subscription plan accordingly.
If you decide to downgrade your Subscription plan, we ask you to deactivate the extra Sites.
Usage – how it works
The quantity of active Sites, published Courses and invited users depends on your Subscription plan.
Under the tab Usage the admin users keep control over the active Sites, published Courses and invited user.
Based on the data, they can plan on whether they are within the limits, or whether they need to change Subscription.
“Save as Version” in the Draft
If you are happy with creating your Content in the Draft and are ready to save it as a Version for publishing, you can do it now from inside the Draft.
“Save as” function in the Draft
If you are creating a Draft, and you know that you will need to reuse its current state for other courses, you can use “Save as” which creates a copy of this Draft.
This will create a copy of the current state of the Draft excluding Versions.
Keep in mind that you cannot copy a Version, and if you make changes to the Draft and save it, you will not be able to access its previous state.
Site Public Page: default "On" for social sharing and address
Sites can be shared now – both by admins and by end users.
The default for sharing a Site is “On”.
Creating and publishing a content in one go
You can go and come back to creating and publishing Courses at uQualio at any time.
But in case you are ready we help you to go through the whole process in one go.
When you are in Versions, you can click on "Create Course", and after you created a Course we will ask you if you are ready to publish.
You don’t have to switch between the sections Create Content and Publish Content to publish your Course in this case.
Improved search for the Versions when creating a Course
When you click on Create Course, you need to pick the Version to publish first.
Now the Versions are easier searchable and are sorted by the date created.
uQualio release from September 17, 2018, is in production on https://app.uqualio.com
By Kent Valentin Fallesen, CEO at uQualio
1. Customer satisfaction
Companies who are in the business for the long run know that the customer experience and satisfaction is crucial to make and keep customers. As sales reps present a product for customers, he or she has tremendous impact on the customer perception of a product. This makes the level of product knowledge for the sales rep your key to making customers love your products. Motivated and skilled sales reps are your strongest competitive advantage.
2. Increase revenue of the profitable products
One of the obvious reasons to train sales reps, is to increase sales. But beyond revenue in general, you can help sales reps focus on selling products with a higher profit margin. Those products are typically more complex to sell, thus the importance of targeted training.
Often sales reps will promote and sell the cheapest products. So, to ensure a revenue increase on the products with the highest profit, sales reps should be trained in product knowledge, value proposition and objection handling. It optimizes ROI, when done right.
3. Competition and mindset
When relying on channel partners, it can be challenging to influence these sales reps and often imposssible to manage their product training - when offering traditional face to face product training courses. With modern learning tools, you have a direct way to communicate, influence and ensure the right level of product knowledge - which benefits both your company and your channel partners.
Competition will always be present. The customer can choose a different product from a competitor or a cheaper product, if the sales rep isn’t sufficiently knowledgeable about the benefits of your product versus competition. And from a channel partners perspective, the customer might go to a competitor of theirs, if the customer didn't get the experience they expect from the sales rep.
From a manufacturer’s perspective, when using channel partners, typically the partners represent several different competitors. And the dynamics are here quite simple, the sales rep is likely to promote the products they know the best. Your ability to ensure product training determines how predominant your product is in your sales reps mind. And that’s where the battle is won in with the customer.
And if you include gamification based on the learning results into the equation, it can increase the impact even further.